Ace Your Back-to-School Marketing

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Subject Line: Most Important Tool for Back to School, Great Vision!

As the summer fun slowly fades away, back to school planning is in high gear. It is the perfect time to schedule back-to-school eye exams. Healthy vision is a tool that every child needs to start their school year strong. 

Just one hour with your optometrist during an annual comprehensive eye exam can let you know if your child is experiencing any vision issues that could affect their learning or their ability to participate in activities. During an exam, the eye doctor also checks the overall eye health and can even detect signs of health conditions like diabetes.

Start Early 

Children should have their first eye exam at six months old, then at three years old, and yearly thereafter. According to the American Optometric Association, 80% of learning is visual, meaning those with undetected issues can experience major setbacks. Annual comprehensive eye exams help ensure that kids can do their best in school, sports, and other activities they enjoy. 

What if my child needs glasses?

If your eye doctor recommends glasses, it’s important to find the perfect fit. Children who are uncomfortable with the fit and style of the frames may go out of their way to avoid wearing them, so it is essential to have light, comfortable and durable frames for children. There are many kid-friendly options in eyewear, from color blocking to lightweight and durable styles.

If my child already wears glasses, can we consider contact lenses?

With school, sports, and other activities on the horizon, it’s very common for parents to start thinking about transitioning their kids from glasses to contact lenses.  Contact lenses can often help improve self-confidence by helping kids feel better about their appearance. But how do you know if your child is ready for contact lenses? Talk to your eye doctor for some guidance for when to consider making the change from glasses to contacts.

Is there anything that can help my child’s eyes during screen time?

Many schools now use computers and tablets in their day-to-day curriculum, which may contribute to digital eye strain. More screen time means more exposure to the blue light emitted from digital devices. Consider lens options for their glasses that reduce their exposure to blue light: 

• Blue-light-reducing, anti-reflective (AR) coating - This coating can be added to lenses to help your child see better (reduces glare) and look better (reduces reflections) while also reducing the amount of blue light entering their eyes. Blue-light-reducing AR coatings are available for both prescription and non-prescription glasses. 

• Light-reactive lenses are a great option to reduce your child’s blue light exposure in one pair of glasses they can wear indoors and out. They offer excellent blue light filtration indoors in their clear state and even greater filtration from sunlight outdoors when the lenses darken.

Call us today if you have any questions or to schedule your child’s appointment.

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